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When we first met Klover Beauty, they were already that business everyone in the wedding industry knew — polished, professional, and completely booked through word-of-mouth and Instagram. This is their Showit website success story — how they went from social-only hustle to a streamlined online experience that truly reflects their brand.

Their work spoke for itself: romantic, timeless, elevated hair and makeup for brides who wanted to look like the best version of themselves. But behind the beautiful posts and glowing reviews was a team juggling it all through DMs, emails, and spreadsheets.

No website. No central hub. Just pure hustle.

It worked — until it didn’t.

The Klover team wanted a website that felt as intentional as their artistry — something that brought their brand to life, told their story authentically, and simplified how clients connected with them.

Here’s how we helped them make it happen in this Showit case study.

The Challenge: A Growing Brand Without a Digital Home

Klover Beauty was thriving on social media, but their team was spending hours each week managing the same repetitive questions:

“Are you available for my wedding date?”
“How do I book a trial?”
“What’s your pricing?”

Without a website, every inquiry meant starting from scratch — manually sending info, confirming details, and tracking bookings in separate places.

They didn’t just need a site that looked good; they needed one that worked behind the scenes — something that could answer FAQs, organize inquiries, and give them their time back.

This Showit website success story started with solving exactly that.

Step One: Building the Strategy

Before designing anything, we mapped out exactly how Klover’s clients — mostly brides and planners — would use the site.

Our goals were simple:

  • Make it easy for potential clients to get all the information they need in one place.
  • Create a seamless way to inquire and check availability.
  • Showcase their portfolio and brand story without overwhelming visitors.
  • Design something that truly reflected the experience they provide in person.

We didn’t want the website to replace the personal touch that makes Klover special — we wanted it to amplify it.
This is what moving from social media to a Showit website looks like when strategy leads the way.

Step Two: Designing the Klover Experience

When we think of Klover Beauty, we think of calm mornings, soft glam, and champagne on the vanity — and that’s exactly what their website needed to feel like.

Design Highlights:

  • A soft, romantic color palette that mirrored their brand aesthetic.
  • Intentional white space and clean layouts for a timeless, editorial feel.
  • A homepage that introduces their artistry and instantly builds trust.
  • A Services page that explains offerings clearly and confidently.
  • A Contact form that pre-filters inquiries to save hours of back-and-forth.

Every section was designed to guide visitors naturally — no distractions, no confusion.
The site feels inviting, feminine, and refined — just like Klover’s brand itself.

Step Three: Copy That Tells a Story

Holly, Klover’s founder, built her business around connection and care. We wanted her website copy to sound like her — approachable, professional, and confident.

So instead of writing like a brochure, we wrote like a conversation.

Copy Focus:

  • Speak directly to the reader (“you”) instead of about the business.
  • Highlight how Klover helps brides feel their best — not just look their best.
  • Keep the tone calm, kind, and reassuring — exactly what a bride wants in a stylist.
  • Include friendly but firm CTAs that encourage confident inquiries.

A few of our favorite lines from the final site:

“We don’t just do wedding hair and makeup — we help you feel grounded, confident, and radiant from the first look to the last dance.”
“Because your wedding morning should be calm, joyful, and unforgettable — just like the rest of your day.”

It’s warm, human, and 100% aligned with Klover’s real-life energy — and another highlight in this Showit website success story.

Step Four: Function Meets Flow

Klover’s new Showit website isn’t just beautiful — it’s built to work.

Behind the Scenes:

  • A fully customized inquiry form integrated with their booking software.
  • FAQs that answer the most common questions upfront.
  • Mobile-optimized layouts (because most brides find them through Instagram).
  • Clear navigation that leads visitors from discovery → services → inquiry.

Now, instead of sending pricing and availability through endless DMs, Klover’s team can direct clients straight to their website — where everything they need is waiting.
It’s the perfect example of what happens when you take your business from social media to Showit.

Step Five: Bringing the Brand to Life

Our favorite part of this project? Watching everything come together visually and emotionally.

When the site launched, Holly shared how seeing her business online — truly represented, fully realized — made it all feel real.

“The site feels like us. It tells our story beautifully, and it’s going to give us so much time back. Everything we used to do manually is now right here — easy for clients, easy for us.”

That’s what we aim for every time: not just a website, but a home that gives business owners back their time, energy, and confidence.

The Takeaway

Klover Beauty’s story is one we see all the time — a passionate, successful business that’s outgrown social media alone.

Their new Showit website didn’t just give them a polished online presence; it gave them breathing room.
It streamlined their communication, elevated their brand, and turned their process into something sustainable.

That’s the real ROI — freedom.

Ready to Take Your Business From Social-Only to Streamlined?

We design Showit websites that bring your brand to life, tell your story with intention, and give you back your time.


Let’s build yours! — and maybe your story will be our next Showit website success story.

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