If your website is just sitting pretty, waiting for someone to stumble upon it — we hate to say it, but that’s not a marketing strategy. That’s wishful thinking.

Your website isn’t a brochure. It’s a salesperson, a hype team, and your hardest-working employee (or at least, it should be). The goal? To turn your site into a 24/7 marketing strategy machine — something that keeps working even when you’re not.

And no, this doesn’t mean you need to chain yourself to Google Analytics or become an SEO robot. It means getting smart with design, content, and automation so your website does the heavy lifting for you.

Here’s how to make it happen.

Start with Marketing Strategy (Not Just Aesthetics)

We’ll say it louder for the people in the back: a good website starts with strategy, not color palettes.

Pretty sites without purpose don’t make money. Strategic ones do.
When your website has a clear structure, defined goals, and a plan for how people move through it, that’s when it starts converting.

👉 Fix it:

• Map your customer journey. (What do you want them to do next?)
• Create one main goal per page — don’t make people choose.
• Build each section intentionally: awareness → trust → conversion.

You’re not just designing pages — you’re designing decisions.

Optimize for Search Engines and Humans

Yes, SEO matters. But real talk? If your copy sounds like it was written by a robot, no one’s sticking around long enough to buy anything.

You need to speak both languages: Google’s algorithm and your audience’s attention span.

👉 Fix it:

• Use natural keywords throughout your copy (no stuffing).
• Add descriptive alt text to every image.
• Write question-based headings that answer search intent directly.
• Include internal links to your services, blog, and about pages.
• Keep your sentences short. Google (and humans) love clarity.

💡 AEO tip: Start subheadings with “how,” “what,” or “why” — this makes your post more likely to appear in AI-generated results or featured snippets.

Make Your Website Work While You Sleep

Your site can — and should — do more than just exist. It can generate leads, nurture them, and even convert them into clients while you’re off doing literally anything else.

👉 Fix it:

• Add a free resource or lead magnet (a checklist, mini guide, or quiz).
• Connect it to your email list and set up an automated welcome sequence.
• Use Showit integrations (like Flodesk or ConvertKit) for seamless automation.

Your email list is your silent sales team. The key is to give people something valuable enough to hand over their email.

Make CTAs Unskipable

Your calls-to-action are not decoration. They’re conversion goldmines.

👉 Fix it:

• Place CTAs throughout the page, not just at the end.
• Use benefit-driven language: “Get your free guide,” “Start your redesign,” “Book your discovery call.”
• Make buttons contrast with your background. (Yes, it’s okay if they pop.)
• Avoid vague links like “Learn More.” No one wakes up excited to “learn more.”

💬 Pro tip: Repeat your main CTA in multiple forms — text links, buttons, and visual blocks. Repetition drives action.

Leverage Your Blog for Authority + SEO

Blogging is not dead. Bad blogging is.

If your blog posts are short, fluffy, or feel like a school essay, they won’t help you grow. But blog content written with intention — that solves real problems and uses SEO smartly — can drive organic traffic for years.

👉 Fix it:

• Focus on topics your ideal client is actually searching for.
• Use long-form content (1,500+ words) for competitive terms.
• Write conversationally — you’re talking to humans, not professors.
• Embed CTAs and internal links naturally.
• Optimize each post with meta titles, meta descriptions, and image alt text.

Your blog isn’t just for inspiration — it’s your biggest unpaid ad space.

Use Analytics to Refine, Not Obsess

You don’t need to check your stats every 10 minutes (we’ve all been there). But you do need to understand what’s working and what’s not.

👉 Fix it:

• Track your most visited pages and top referral sources (For free using google).
• See where people drop off (then fix the friction).
• Monitor your conversion rate — that’s your north star.

Analytics aren’t there to make you spiral. They’re there to give you data-driven clarity.

Connect Your Social Media and Website

If your website and social media feel like they’re in two different universes, you’re losing momentum.
Your audience should flow effortlessly between the two.

👉 Fix it:

• Add your website link everywhere (bio, highlights, link in bio tools).
• Embed Instagram feeds or TikTok videos on your site.
• Add “Share” buttons on blog posts.
• Repurpose website content as social media posts (don’t reinvent the wheel).

Consistency builds recognition — and recognition builds trust.

Don’t Sleep on Email Marketing

You know those people who say email is dead? They’re wrong.
Email is one of the highest-converting marketing strategy tools out there.

👉 Fix it:

• Build your list with a lead magnet (remember that 24/7 machine thing?).
• Send regular value-packed emails (tips, insights, updates).
• Include links back to your blog or portfolio.
• Automate where possible — welcome sequences, reminders, launch emails.

Your goal is simple: stay top-of-mind so when people are ready to invest, you’re the first name they think of.

Build Trust with Social Proof

You can say your service is amazing all day long, but people believe proof — not promises.

👉 Fix it:

• Add testimonials or screenshots from happy clients.
• Showcase before/after website transformations.
• Display any press mentions or awards.
• Create a “Results” section with metrics (like increased conversions or bookings).

Trust sells faster than discounts ever will.

Automate the Boring Stuff

Automation isn’t cold — it’s efficient. And efficiency frees you up to focus on the creative, client-facing parts of your business.

👉 Fix it:

• Use automated forms and workflows in Showit.
• Connect payment processors and contracts (HoneyBook, Bonsai, Dubsado).
• Set up automated appointment reminders and thank-you emails.

The goal: less busywork, more results.

Bottom Line

A website that works 24/7 doesn’t happen by accident — it happens by strategy.
When your design, copy, and automation align, your site becomes more than a portfolio. It becomes a marketing engine that brings in leads, nurtures them, and converts them while you’re sleeping, vacationing, or watching reality TV (no judgment).

Ready to Turn Your Website Into a 24/7 Marketing Machine?

We design Showit websites that don’t just sit there — they sell.
Let’s build yours →