The Blog

Let’s rip off the Band-Aid: your brand is not your logo. We know, we know — your logo is cute. It’s elegant, minimal, hand-lettered by a designer who totally understood your “boho but professional” vibe. We love it too. However, here’s the truth: your logo is the handshake, not the relationship. Your brand is everything […]

Why Cohesive Branding Matters Think about your favorite coffee shop. You know their logo, you recognize their colors, even the vibe of their Instagram feels the same as walking into their storefront. That’s not an accident — that’s brand consistency. When your brand looks consistent, people remember you. They trust you. And they’re more likely […]